:root{--kraft:#c4ae84;--kraft-deep:#a8905f;--stock:#fbf8f1;--ink:#17191c;--ink-soft:#4a4e55;--cancel:#b8202e;--navy:#1c3557;--paper:var(--stock);--yellow:#ffd400;--orange:#e7451c;--gray:#77756c;--line:rgba(23,25,28,.22);--display:"Archivo Black","Arial Black",sans-serif;--body:"Archivo",system-ui,sans-serif;--util:"Courier Prime","Courier New",monospace;--pad:clamp(1.2rem,5vw,5rem);--measure:70ch}
*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}body,h1,h2,h3,p,ol{margin:0}ol{padding:0}body{min-width:20rem;overflow-x:clip;background:var(--stock);color:var(--ink);font-family:var(--body);line-height:1.7}a{color:inherit}h1,h2,h3{font-family:var(--display);font-weight:400;letter-spacing:-.045em;line-height:.98}h1 em,h2 em{font-family:Georgia,"Times New Roman",serif;font-weight:400}.pixel{display:none}.skip-link{position:fixed;z-index:100;top:1rem;left:1rem;padding:.8rem 1rem;background:var(--stock);transform:translateY(-180%)}.skip-link:focus{transform:none}:focus-visible{outline:3px solid var(--cancel);outline-offset:4px}.kicker,.section-number,.article-meta,.read-time{font-family:var(--util);font-size:.76rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase}.kicker,.section-number{color:var(--cancel)}.button{display:flex;align-items:center;justify-content:space-between;gap:2rem;min-height:48px;width:min(100%,26rem);padding:1rem 1.2rem;border:0;background:var(--cancel);color:var(--stock);font-family:var(--body);font-weight:700;text-decoration:none;text-transform:uppercase;cursor:pointer}.button:hover{background:var(--navy)}.button--dark{background:var(--ink)}.button:disabled{opacity:.55;cursor:wait}
.reading-progress{position:fixed;z-index:50;top:0;left:0;width:100%;height:5px;background:rgba(23,25,28,.12)}.reading-progress span{display:block;width:100%;height:100%;background:var(--cancel);transform:scaleX(0);transform-origin:left;will-change:transform}
.article-hero{min-height:100svh;padding:clamp(3rem,7vh,6rem) var(--pad);display:grid;grid-template-columns:repeat(12,1fr);align-content:space-between;gap:2rem 1rem;background:var(--stock)}.article-meta{grid-column:1/-1;display:flex;justify-content:space-between;padding-bottom:1rem;border-bottom:1px solid}.article-hero>.kicker{grid-column:1/-1;align-self:end;margin-top:8vh}.article-hero h1{grid-column:1/-1;max-width:15ch;font-size:clamp(4rem,9.8vw,11rem)}.article-hero h1 em{display:block;color:var(--cancel);font-style:italic;letter-spacing:-.06em;text-align:right}.standfirst{grid-column:3/span 7;display:grid;grid-template-columns:1fr auto;gap:2rem;margin-top:1rem;font-size:clamp(1.15rem,1.6vw,1.45rem);line-height:1.5}.read-time{align-self:end;white-space:nowrap;color:var(--ink-soft)}
.essay{display:grid;grid-template-columns:minmax(9rem,1fr) minmax(0,var(--measure)) 1fr;gap:2rem;padding:clamp(5rem,10vw,10rem) var(--pad);border-top:1px solid rgba(23,25,28,.18)}.essay>.section-number{grid-column:1}.essay>h2{grid-column:2/-1;max-width:15ch;font-size:clamp(3rem,6.8vw,7.4rem)}.prose,.numbered-list{grid-column:2;max-width:var(--measure);font-size:clamp(1.18rem,1.1rem + .3vw,1.32rem);line-height:1.72}.prose p+p{margin-top:1.5em}
.pull-quote{padding:clamp(5rem,10vw,10rem) var(--pad);background:var(--kraft);border-block:1px solid var(--kraft-deep)}.pull-quote p{max-width:17ch;margin-left:auto;font-family:var(--display);font-size:clamp(3.2rem,7.5vw,8rem);letter-spacing:-.06em;line-height:.94}.pull-quote--dark{background:var(--navy);color:var(--stock)}.pull-quote--dark p{margin:0}
.truths{padding:clamp(5rem,10vw,10rem) var(--pad);background:var(--ink);color:var(--stock)}.truths__intro{display:grid;grid-template-columns:1fr 3fr;gap:2rem;margin-bottom:5rem}.truths__intro h2{max-width:14ch;font-size:clamp(3rem,7vw,7.5rem)}.truths ol{list-style:none}.truths li{display:grid;grid-template-columns:minmax(4rem,1fr) 3fr;gap:2rem;padding:2rem 0;border-top:1px solid rgba(251,248,241,.35)}.truths li>span{color:var(--cancel);font-family:var(--util)}.truths h3{max-width:23ch;font-size:clamp(1.8rem,3.5vw,3.7rem)}.truths li p{max-width:62ch;margin-top:1rem;color:rgba(251,248,241,.75);font-size:1.08rem}
.numbered-list{list-style:none;counter-reset:case}.numbered-list li{position:relative;padding:1.5rem 0 1.5rem 4rem;border-top:1px solid}.numbered-list li::before{counter-increment:case;content:"0" counter(case);position:absolute;left:0;color:var(--cancel);font-family:var(--util);font-size:.76rem}.numbered-list b{font-family:var(--display);font-size:1.35rem}.numbered-list p{margin-top:.5rem}.inline-action{grid-column:2;max-width:var(--measure);margin-top:2rem;padding:1.2rem;border:2px solid var(--ink);font-weight:600}.inline-action a{color:var(--cancel)}
.article-cta{padding:clamp(5rem,10vw,10rem) var(--pad);background:var(--navy);color:var(--stock)}.article-cta h2{max-width:13ch;margin:1rem 0 2rem;font-size:clamp(4rem,9vw,10rem)}.article-cta>p:not(.section-number){max-width:50ch;margin-bottom:2rem;font-size:clamp(1.15rem,1.6vw,1.45rem)}.reveal{opacity:0;transform:translateY(2rem);transition:opacity .65s,transform .65s}.reveal.is-visible{opacity:1;transform:none}
.offer-page{background:var(--kraft)}.offer-header{display:flex;justify-content:space-between;gap:1rem;padding:1rem var(--pad);border-bottom:1px solid var(--kraft-deep);font-family:var(--util);font-size:.76rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase}.offer-header a{text-decoration:none}.offer-hero{display:grid;grid-template-columns:repeat(12,1fr);gap:3rem 1rem;padding:clamp(5rem,9vw,9rem) var(--pad)}.offer-heading{grid-column:1/span 7}.offer-heading h1{margin:1rem 0 2rem;font-size:clamp(4rem,8vw,9rem)}.offer-heading h1 em{display:block;color:var(--cancel);font-style:italic}.offer-heading>p:last-child{max-width:40rem;font-size:1.2rem}.meta-proof{grid-column:9/-1;align-self:end;padding:1.5rem;border:2px solid var(--ink);background:var(--stock);box-shadow:.5rem .5rem 0 var(--kraft-deep)}.meta-proof p+p{margin-top:1rem}.meta-proof strong{color:var(--cancel)}
.deliverables{padding:clamp(5rem,9vw,9rem) var(--pad);background:var(--stock)}.deliverables h2{margin:1rem 0 3rem;font-size:clamp(3.5rem,7vw,7rem)}.deliverables ol{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid}.deliverables li{display:grid;grid-template-columns:2rem 1fr;gap:1rem;min-height:16rem;padding:1.5rem;border-right:1px solid rgba(23,25,28,.2)}.deliverables li>span{color:var(--cancel);font-family:var(--util)}.deliverables h3{margin-top:3rem;font-size:clamp(1.6rem,2.8vw,2.8rem)}.deliverables li p{margin-top:1rem;color:var(--ink-soft)}
.offer-form-section{display:grid;grid-template-columns:repeat(12,1fr);gap:3rem 1rem;padding:clamp(5rem,9vw,9rem) var(--pad);background:var(--navy);color:var(--stock)}.offer-form-copy{grid-column:1/span 6}.offer-form-copy h2{margin:1rem 0 2rem;font-size:clamp(4rem,7vw,8rem)}.offer-form-copy h2 em{display:block;color:var(--kraft);font-style:italic}.availability{display:flex;flex-wrap:wrap;gap:.7rem;padding:1rem 0;border-block:1px solid rgba(251,248,241,.35);font-family:var(--util);font-size:.78rem;text-transform:uppercase}.offer-form-copy>p:last-child{max-width:38rem;margin-top:1.5rem;color:rgba(251,248,241,.72)}
.lead-form{grid-column:8/-1;align-self:end}.field{margin-bottom:1.25rem}.field label{display:flex;justify-content:space-between;margin-bottom:.45rem;font-family:var(--util);font-size:.76rem;letter-spacing:.08em;text-transform:uppercase}.field label span{color:rgba(251,248,241,.55)}.field input,.field select{width:100%;min-height:48px;padding:.8rem;border:1px solid rgba(251,248,241,.35);border-radius:0;background:rgba(251,248,241,.07);color:var(--stock);font:inherit}.field select option{color:var(--ink)}.field input::placeholder{color:rgba(251,248,241,.45)}.field [aria-invalid=true]{border-color:#ff9a9a}.error{min-height:1.25rem;margin-top:.25rem;color:#ffb1b1;font-family:var(--util);font-size:.72rem}.form-note,.form-status{margin-top:.8rem;font-family:var(--util);font-size:.75rem}.form-status{min-height:1.3rem;color:#b7efc5}.offer-footer{display:flex;justify-content:space-between;gap:1rem;padding:1rem var(--pad);font-family:var(--util);font-size:.7rem;text-transform:uppercase}
.pricing-page .quote{background:var(--yellow)}.pricing-page .field label{color:var(--ink)}.pricing-page .field label span{color:var(--orange)}.pricing-page .field input{border:0;border-bottom:2px solid var(--ink);background:transparent;color:var(--ink)}.pricing-page .error{color:#8d1b06}.pricing-page .error:not(.show){display:none}.pricing-page .privacy,.pricing-page #formstate{margin-top:.7rem;font-size:.75rem}
@media(max-width:900px){.article-hero{display:block;min-height:auto;padding-top:4rem}.article-meta{margin-bottom:18vh}.article-hero>.kicker{margin-top:0}.article-hero h1{margin-top:1rem}.article-hero h1 em{text-align:left}.standfirst{display:block;margin-top:2rem}.read-time{margin-top:1rem}.essay{grid-template-columns:1fr;gap:1.5rem}.essay>.section-number,.essay>h2,.prose,.numbered-list,.inline-action{grid-column:1}.essay>h2{margin-bottom:1rem}.truths__intro,.truths li{grid-template-columns:1fr}.pull-quote p{margin:0}.offer-heading,.meta-proof,.offer-form-copy,.lead-form{grid-column:1/-1}.deliverables ol{grid-template-columns:1fr}.deliverables li{min-height:auto;border-right:0;border-bottom:1px solid}.deliverables h3{margin-top:1rem}.offer-footer{flex-direction:column}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reading-progress{display:none}.reveal{opacity:1;transform:none;transition:none}}